Hampton Nominated for DRMA Marketer of the Year, again!
Response Magazine, October 2012
Hampton Direct Earns Second Consecutive Finalist Nod
Proud Winner of the Moxie Marketer of the Year Award
ERA Award, September 2012
ERA Announces 2012 ERA Moxie Awards Winners
PRWeb – Fri, Sep 14, 2012
Winners honored during the Moxie Awards Gala on Sept. 13 at the Wynn Hotel, Las Vegas
“Tonight’s Moxie Awards Gala celebrated the high caliber of creativity and originality in direct response marketing. Congratulations to all the winners and the finalists for helping to make our industry shine,” says ERA President and CEO Julie Coons.The ERA Moxie Awards represent the best in television, radio, online and mobile direct response marketing.
DRMA Spotlight – Extending a Long Winning Streak
Response Magazine, September 2012
“We’re really picky with the items that we choose,” says Steve Heroux, founder and CEO of Williston, Vt.-based Hampton Direct, a marketer of successful As Seen On TV and retail products. “We do a lot of research to make sure that we have good items to begin with. You can’t build a good campaign without an item that consumers need.”
The company’s history of choosing the right products — especially in recent years — is almost unmatched. A list of the Direct Response Marketing Alliance (DRMA) member’s hits is not difficult to remember. How about PajamaJeans®? Remember Total Pillow®? Who marketed Twin Draft Guard®, Wonder Hanger®, InstaHang™ and Furniture Fix™? Those legendary DRTV hits are all Hampton Direct products — and all of them have hit in the past six years.
The Cleanup Hitter of DRTV
Electronic Retailer Magazine, April 2012
Hampton Direct’s Steve Heroux is batting .600 in a medium where .200 would be considered outstanding. What’s his secret?
Regardless of where Heroux gets the products, he is remarkably good at selling them, especially via direct response television. In DRTV, a medium in which more than 95 percent of campaigns typically fail, Hampton Direct boasts a 60 percent success rate.
Pajama Jeans on FOX 59 Morning News
FOX 59 Morning News-Indianapolis, IN, January 2012