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At Hampton Direct, we have a vision that families all around the world will know the joy and rewards of a simplified, organized life.  We draw upon our core strengths to make this vision a reality.


We know and understand who our consumers are, and develop products to meet their needs; we translate consumer needs into compelling products through innovation; we build brands around product quality, purpose and benefits-driven attributes; we reach our strategic retail partners and consumers at the right place and time; and finally, we are an international company with core competency in product development, manufacturing and distribution that drives efficiency and translates to consumer value.


Hampton Nominated for DRMA Marketer of the Year, again!

Response Magazine, October 2012


Hampton Direct Earns Second Consecutive Finalist Nod

"It's an honor to be recognized as one of the top marketers of 2012," says Steve
Heroux, founder and CEO of Williston,VT-based Hampton Direct. "To be considered once again for this award, alongside so many impressive marketers, is incredibly humbling."


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Proud Winner of the Moxie Marketer of the Year Award

ERA Award, September 2012


ERA Announces 2012 ERA Moxie Awards Winners


Winners honored during the Moxie Awards Gala on Sept. 13 at the Wynn Hotel, Las Vegas

Las Vegas, NV (PRWEB) September 14, 2012

The Electronic Retailing Association (ERA), the leading trade association for direct-to-consumer commerce, announced the winners of the 2012 ERA Moxie Awards. The winners were honored at the Moxie Awards Gala on Thursday, Sept. 13, at the 2012 ERA D2C Conventionat the Wynn, Las Vegas.

“Tonight’s Moxie Awards Gala celebrated the high caliber of creativity and originality in direct response marketing. Congratulations to all the winners and the finalists for helping to make our industry shine,” says ERA President and CEO Julie Coons.

The ERA Moxie Awards represent the best in television, radio, online and mobile direct response marketing.


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DRMA Spotlight – Extending a Long Winning Streak

Response Magazine, September 2012


“We’re really picky with the items that we choose,” says Steve Heroux, founder and CEO of Williston, Vt.-based Hampton Direct, a marketer of successful As Seen On TV and retail products. “We do a lot of research to make sure that we have good items to begin with. You can’t build a good campaign without an item that consumers need.”

The company’s history of choosing the right products — especially in recent years — is almost unmatched. A list of the Direct Response Marketing Alliance (DRMA) member’s hits is not difficult to remember. How about PajamaJeans®? Remember Total Pillow®? Who marketed Twin Draft Guard®, Wonder Hanger®, InstaHang™ and Furniture Fix™? Those legendary DRTV hits are all Hampton Direct products — and all of them have hit in the past six years.




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The Cleanup Hitter of DRTV

Electronic Retailer Magazine, April 2012


Hampton Direct’s Steve Heroux is batting .600 in a medium where .200 would be considered outstanding. What’s his secret?

Steve Heroux gets his merchandise from a lot of places. Some products he has invented himself. Some are licensed from independent inventors or companies. Some are invented by the in-house product development team at Hampton Direct Inc. of Williston, VT., the multichannel marketing company that Heroux founded in the 1990s and now runs as CEO.


Regardless of where Heroux gets the products, he is remarkably good at selling them, especially via direct response television. In DRTV, a medium in which more than 95 percent of campaigns typically fail, Hampton Direct boasts a 60 percent success rate.


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Pajama Jeans on FOX 59 Morning News

FOX 59 Morning News-Indianapolis, IN, January 2012