Steve Heroux, Founder and CEO

Steve Heroux has spent his entire career in the consumer goods industry founding Hampton Direct in 1995 in East Hampton, Connecticut.  Prior to starting Hampton Direct, he was an Account Executive at Sheffield Laboratories, the inventors of toothpaste.  This experience stimulated his passion for developing innovative and unique products. 

As the CEO and President, Steve oversees all aspects of a thriving business built around a unique organization offering global scale benefits of an international company, with local focus and relevance to the needs of consumers looking to simplify and enhance the quality of their life.  He earned awards doing just that, through strategic direct marketing and retail distribution.  

Steve earned his Bachelor’s Degree in Economics and Political Science from Columbia University in New York City.   He is a tennis enthusiast and an avid player, having won numerous tournaments and ranked 5th Gold in Canadian Junior Tennis.  He resides in South Burlington, Vermont. 

Tim George, Vice President, CFO

Tim George has nearly twenty years of experience in finance with consumer product companies.  Prior to joining Hampton Direct, Tim was the Global Financial Analyst at Burton Snowboards, and previous to that he was the Director of Finance at the Vermont Teddy Bear Company. 

Tim earned his undergraduate degree in Finance and Political Science from the Wharton School of Business at the University of Pennsylvania.  He received his MBA from the University of Vermont, where he currently is a part-time lecturer on the subject of Entrepreneurship in the school’s MBA program. 

Tim joined Hampton Direct in 2001, providing direction for accounting and finance, international and domestic supply chains, information technology, legal affairs, and corporate strategy.

Tim resides in Burlington, Vermont. 

Cheryl Coates, Vice President Sales

Cheryl  Coates  has thirty years of experience in sales and marketing with global consumer products corporations.  She began her career with Procter and Gamble and has worked for Tambrands, Scott Paper, L&F Products, AT Cross, ConAgra Foods and Avon Products, in a variety of sales and product development roles.     In each of her assignments at each company, Cheryl has been involved with start-up ventures, strategic alliances and new business development.  She has her MBA in marketing from  the Simmons Graduate School of Management in Boston.

She joined Hampton Direct in June of 2007 and helped launch the company’s portfolio of consumer products at the brick and mortar retail level. She manages the company’s sales team, while working with a national network of manufacturer representatives as well.

Cheryl  resides in South Burlington Vermont.

Pierre Heroux, Vice President Merchandising

Pierre Heroux has over twenty years of experience in retail and merchandising as well as product development and sourcing.  Prior to joining Hampton Direct, he owned and operated  women’s clothing and accessories store in Montreal, Canada.  An avid sportsman, he coaches skiing and soccer, and currently serves on the board for Vermont Floor Hockey as well as the Smuggler’s Notch Ski and Snowboard Club.

Pierre joined Hampton Direct in 1998, holding various positions of responsibility in inventory planning and warehouse management, product development and sourcing.  He currently oversees the Innovation Program at Hampton Direct, managing inventor’s product submissions from screening to market launch.  He is well traveled, having been to Asia and Europe multiple times in his career, bringing his expertise in global sourcing to Hampton Direct.

Pierre received his undergraduate degree in Management majoring in Retail Marketing from Southern New Hampshire University.  He resides in South Burlington, Vermont.